Absolut Jay-Z!

Absolut Vodkas new documentary NY-Z follows Jay-Z’s Answer the Call concert on September 11th at New York’s Madison Square Garden. The director Danny Clinch uses black-and-white to capture the iconic performance and street scenes in the Big Apple. Jigga performs his hit “Empire State of Mind” only days after release to a sold out Madison Square Garden with thousands of fans singing along. This film is so fascinating that it is actually possible to forget that it is a long-form ad for Absolut Vodka until Jay is seen downing a shot in the closing minutes.