Old Spice Harnesses the Secrets of the Universe

Old Spice deodorant has some of the best commercials out there. The most recent ads, from the help of Old Spices marketing agency Wieden + Kennedy, feature the legendary Ray Lewis in a partnership with the NFL. Sure, Old Spice can make men a dominant force on the football field, but it can also allow him to harness the secrets of the universe. …

And who could forget the start of the Emmy winning (Outstand Commercial at the Creative Arts Primetime) “The Man Your Man Could Smell Like” featuring the actor Isaiah Mustafa. This is the second consecutive Primetime Emmy for the Portland office of W+K. The spots were created with a dual audience in mind, men and women — a first since the re-launch of the brand.